Tag: ARCON

IBAN, ARCON set up joint c’ttee to draft new Advertising standards framework

Aminu Imam
IBAN, ARCON on advertising

The Independent Broadcasting Association of Nigeria, (IBAN), has opened formal talks with the Advertising Regulatory Council of Nigeria, (ARCON), on sweeping reforms aimed at overhauling the nation’s advertising standards for the broadcast industry. During a meeting held yesterday at ARCON’s Annex Head Office in Utako District, Abuja, IBAN Chairman, Alhaji (Dr.) Ahmed Tijjani Ramalan, led a select committee of the association to engage with ARCON Director-General, Dr. Olalekan Olumuyiwa Fadolapo. According to a statement issued after the engagement, Ramalan presented a detailed proposal outlining IBAN’s vision for a comprehensive regulatory…

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Advertising: ARCON seeks stronger regulation of On Air/Online digital media oversight

Aminu Imam
ARCON on image bank2

The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has reiterated the Council’s commitment to stricter oversight of ‘On Air and Online digital media platforms and advertisers’, citing increased violations of regulatory standards and what he described as selective compliance by international tech firms, brands  operating in Nigeria. In a media parley at the ARCON office in Iganmu Lagos, Fadolapo lamented that while global brands, tech companies comply with advertising regulations in countries like the United Arab Emirates (UAE), they often flout similar standards in Nigeria.…

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Abuja High Court set to begin Northern Broadcast Owners Association’s landmark case against Arewa24 TV illegal operations In Nigeria 

Aminu Imam
Abuja Court on NBM0A

The Northern Broadcast Media Owners Association (NBMOA)’s  legal suit is set to begin on Friday, November 29th, 2024, before the Federal High Court Abuja against Network Arewa24 Ltd., operators of the Arewa24 TV channel, as well as seven other parties, alleging unlawful operations, monopolistic practices, and cultural exploitation. Other defendants in the suit include: the National Broadcasting Commission (NBC), the Federal Ministry of Information and National Orientation, and the Advertising Regulatory Council of Nigeria, (ARCON), Federal Competition and Consumer Protection Council, MultiChoice Nigeria, StarTimes Nigeria amongst others. According to an…

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ARCON establishes image bank to boost local-content creation

Aminu Imam
ARCON on image bank

In an unprecedented move set to revolutionise the African media landscape and boost local-content production, the Advertising Regulatory Council of Nigeria (ARCON) has taken a bold step towards establishing the continent’s first indigenous stock image bank named the Nigeria Stock Image Bank, (NSIB). The Image Bank is expected to engage over 100,000 photographers, 10,000 models, content creators and other professionals at inception. The council recently inaugurated a 10-member Stock Image Bank Committee in Lagos as part of its ongoing industry wide reforms aimed at growing and projecting the advertising eco-system…

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Nigeria’s advertising industry valued at N605.2bn – PwC

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PWC

PricewaterhouseCoopers (PwC) says the value of Nigeria’s advertising industry rose to N605.2 billion in 2023, from N216 billion in 2018. PwC made this known in a report compiled on behalf of the Advertising Regulatory Council of Nigeria (ARCON) and various advertising industry associations. The report, titled: ‘Economic Contribution of the Marketing Communications Industry to the Nigerian Economy’ was unveiled on Tuesday by ARCON. The study highlighted the advertising sector’s contribution to the nation’s gross domestic product (GDP), its value, and its multiplier effect. PwC projected the value will reach N893…

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Local Content Policy: ARCON talks tough on flouting advertising rules by foreign media agencies

Aminu Imam

Director-General of the Advertising Regulatory Council of Nigeria, (ARCON), Lekan Fadolapo, has cautioned against flouting of advertising rules in the country. Speaking at the ‘Dentsu Africa 2024 Now Summit’ recently, Fadolapo said ARCON is open to partnership and recommendations that would develop our advertising industry, but “we won’t compromise on promoting local content”. Sine his assumption of office, Fadolapo has unveiled a number of reforms targeted at growing the Nigerian advertising industry. These include local talent promotion, checking of shooting advert abroad, regulated payment timeframe for contract jobs and contract…

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“Produce all commercials locally”, ARCON directs advertisers

Aminu Imam

The Advertising Regulatory Council of Nigeria, (ARCON), has banned the production of indigenous advertisements in foreign countries, adding that such would reduce unemployment and improve the national economy. According to a press statement on Monday, signed by its Director-General, Olalekan Fadolapo, ARCON noted that advertisers must stop the capital flight and development of other countries’ economies by going out of the country to produce adverts meant for the Nigerian market, thereby killing the advertising industry. The statement partly read: “All commercials to be exposed to Nigerians should be produced in…

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ARCON sues Facebook $44m for violating Nigerian advertising laws

Aminu Imam

The Advertising Regulatory Council of Nigeria (ARCON) has filed a N30 billion ($44 million) lawsuit against Meta Platforms Incorporated (Owners of Facebook, Instagram and WhatsApp), alleging that the company has violated Nigerian advertising laws by running unvetted ads on its Facebook and Instagram platforms. ARCON claims that Meta’s failure to vet ads has led to the publication of indecent and misleading ads, harming Nigerian consumers and damaging the country’s advertising industry. The regulator is also seeking damages for the loss of revenue to the Nigerian government. Meta has denied the…

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ARCON gets court’s nod to serve Facebook in N30bn suit

Aminu Imam

A Federal High Court sitting in Abuja has granted the Advertising Regulatory Council of Nigeria, (ARCON), leave to serve writ of summons on Meta Platform, social media giant and owners of Facebook. The court gave the nod pursuant to an application by ARCON in a pending N30 billion suit against the social media giant for violation of the extant advertising laws of Nigeria. The writ is to be served at the United States corporate headquarters of Meta, which also owns Instagram, Messenger and WhatsApp social media platforms. While Meta is the…

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ARCON warns bloggers, skit makers, others to ensure compliance with advertising code

Aminu Imam

The Advertising Practitioners Council of Nigeria, (ARCON), has warned bloggers, skit makers and influencers to ensure compliance with the Nigerian Code of Advertising Practice. In an issued statement issued yesterday, the ARCON Director-General, Dr. Olalekan Fadolapo, warned that the Council is set to enforce compliance as part of efforts to sanitise advertising space. In the statement, Fadolapo said: “ARCON has received complaints on the advertisement, advertising, and marketing communications activities of skit makers, comedians, influencers, content creators/producers, bloggers, vloggers etc on digital media platforms. “Most of the advertisements exposed by…

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