Director-General of the Advertising Regulatory Council of Nigeria, (ARCON), Lekan Fadolapo, has cautioned against flouting of advertising rules in the country.
Speaking at the ‘Dentsu Africa 2024 Now Summit’ recently, Fadolapo said ARCON is open to partnership and recommendations that would develop our advertising industry, but “we won’t compromise on promoting local content”.
Sine his assumption of office, Fadolapo has unveiled a number of reforms targeted at growing the Nigerian advertising industry. These include local talent promotion, checking of shooting advert abroad, regulated payment timeframe for contract jobs and contract orderliness. Presently, ARCON is in talks with advertising sectoral groups to have a capital structure for agencies.
At the Dentsu event, Fadolapo and other stakeholders commended MediaFuse-Dentsu Nigeria for its milestones in 10 years.
Also, the CEO of Dentsu Europe, Middle-East and Africa (EMEA), Andre Andrade, hailed MediaFuse-Dentsu Nigeria for driving positive changes in Nigeria.
The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, expressed delight at the progress made by the company in the past 10 years. He noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market.
Emeka commended clients for trusting MediaFuse-Dentsu Nigeria, including partners and members of staff.
Recall that MediaFuse started operations on January 6, 2014, before Dentsu bought equity in the firm in August 2014, making MediaFuse, which was founded by Emeka Okeke, the first to attract foreign direct investment in equity participation, active Board representation, management, and full integration with a global network in Nigeria.
