The Advertising Regulatory Council of Nigeria (ARCON) has said that there must be 75% of cumulative local content in advertising, advertisements and marketing communication materials aimed at the Nigerian market from January 1, 2023. ARCON made this disclosure in an issued statement, titled: ARCON to compel minimum of 75% cumulative local content in advertisements targeted at the Nigerian market, signed by its Director-General, Dr. Olalekan Fadolapo. The regulatory body lamented that, the Nigerian advertising industry loses over N120bn annually to production of advertising, advertisement and marketing communication materials outside the…
Read MoreFG laments N120bn loss to foreign production of commercials, orders 75% local contents
