Tag: ADVERTISING

IBAN, ARCON set up joint c’ttee to draft new Advertising standards framework

Aminu Imam
IBAN, ARCON on advertising

The Independent Broadcasting Association of Nigeria, (IBAN), has opened formal talks with the Advertising Regulatory Council of Nigeria, (ARCON), on sweeping reforms aimed at overhauling the nation’s advertising standards for the broadcast industry. During a meeting held yesterday at ARCON’s Annex Head Office in Utako District, Abuja, IBAN Chairman, Alhaji (Dr.) Ahmed Tijjani Ramalan, led a select committee of the association to engage with ARCON Director-General, Dr. Olalekan Olumuyiwa Fadolapo. According to a statement issued after the engagement, Ramalan presented a detailed proposal outlining IBAN’s vision for a comprehensive regulatory…

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Advertising: ARCON seeks stronger regulation of On Air/Online digital media oversight

Aminu Imam
ARCON on image bank2

The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has reiterated the Council’s commitment to stricter oversight of ‘On Air and Online digital media platforms and advertisers’, citing increased violations of regulatory standards and what he described as selective compliance by international tech firms, brands  operating in Nigeria. In a media parley at the ARCON office in Iganmu Lagos, Fadolapo lamented that while global brands, tech companies comply with advertising regulations in countries like the United Arab Emirates (UAE), they often flout similar standards in Nigeria.…

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ARCON establishes image bank to boost local-content creation

Aminu Imam
ARCON on image bank

In an unprecedented move set to revolutionise the African media landscape and boost local-content production, the Advertising Regulatory Council of Nigeria (ARCON) has taken a bold step towards establishing the continents first indigenous stock image bank named the Nigeria Stock Image Bank, (NSIB). The Image Bank is expected to engage over 100,000 photographers, 10,000 models, content creators and other professionals at inception. The council recently inaugurated a 10-member Stock Image Bank Committee in Lagos as part of its ongoing industry wide reforms aimed at growing and projecting the advertising eco-system…

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Annual Advertising Colloquium: IBAN Chairman, Ramalan calls for equity and transparency in Nigerian broadcast industry

Aminu Imam
Ramalan

Chairman of the Independent Broadcasting Association of Nigeria (IBAN), Alhaji (Dr.) Ahmed Tijjani Ramalan, has called for greater equity and transparency in the Nigerian advertising sector. Speaking at the 2nd Annual Advertising Industry Colloquium organised by the Advertising Regulatory Council of Nigeria, (ARCON), at Sheba Event Center, Ikeja, Lagos, Ramalan outlined significant challenges facing the industry and proposed actionable solutions to foster a more balanced and sustainable broadcast ecosystem. Ramalan emphasised that current advertising practices impose a financial burden on broadcasters, limiting their ability to invest in quality programming. He…

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Nigerias advertising industry valued at N605.2bn – PwC

Aminu Imam
PWC

PricewaterhouseCoopers (PwC) says the value of Nigerias advertising industry rose to N605.2 billion in 2023, from N216 billion in 2018. PwC made this known in a report compiled on behalf of the Advertising Regulatory Council of Nigeria (ARCON) and various advertising industry associations. The report, titled: Economic Contribution of the Marketing Communications Industry to the Nigerian Economy was unveiled on Tuesday by ARCON. The study highlighted the advertising sectors contribution to the nations gross domestic product (GDP), its value, and its multiplier effect. PwC projected the value will reach N893…

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FG laments N120bn loss to foreign production of commercials, orders 75% local contents

Aminu Imam

The Advertising Regulatory Council of Nigeria (ARCON) has said that there must be 75% of cumulative local content in advertising, advertisements and marketing communication materials aimed at the Nigerian market from January 1, 2023. ARCON made this disclosure in an issued statement, titled: ARCON to compel minimum of 75% cumulative local content in advertisements targeted at the Nigerian market, signed by its Director-General, Dr. Olalekan Fadolapo. The regulatory body lamented that, the Nigerian advertising industry loses over N120bn annually to production of advertising, advertisement and marketing communication materials outside the…

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FG inaugurates task force to revamp TV, Radio advertising market

Abdul-Azeez Ahmed Kadir

The Federal Government on Tuesday in Abuja inaugurated a task force to bring the under-performing Nigeria TV and radio advertising market to higher productivity. The Minister of Information and Culture, Alhaji Lai Mohammed, who inaugurated the 15-member Audience Measurement Implementation Task Force, said it could result in additional $400 million revenue or more in the industry in the next three years. He reiterated that the absence of a scientific audience measurement system had resulted in under-development in the broadcast and advertising industries and stunted their growth. Nigerias broadcast advertising market…

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