Stakeholders in the broadcasting industry have said many Nigerian banks are ignorant of Broadcast Media business, as a result of which the traditional broadcast media is dying in Nigeria.
Chairman of the Independent Broadcasters Association (IBAN), Alhaji (Dr.) Ahmed Tijjani Ramalan, who stated this yesterday, said IBAN will be launching its creative initiative and come up with a Media Business Template to educate them.
According to him, the industry needs to be urgently revived by examining different business models across the broad spectrum of different platforms.
This, he stressed, would secure the future of independent media production business.
