The Ministry of Information and National Orientation, in partnership with the Advertising Regulatory Council of Nigeria (ARCON) the Nigeria Broadcasting Commission, (NBC) and the Independent Broadcasters Association of Nigeria, (IBAN), has announced plans to unveil an advanced television audience measurement (TAM) platform. This cutting-edge system which aims to transform audience measurement in Nigeria by delivering precise and reliable data on media consumption is in furtherance of the relevant provisions of The National Broadcasting Commission Laws of the Federation 2004 and the Advertising Regulatory Council of Nigeria (ARCON) Act 2022. First…
Read MoreInformation Ministry, NOA partner ARCON, NBC, IBAN, to unveil TV audience measurement platform
