Tag: Food Delivery service

Jumia, Africa�s leading e-commerce start-up, has announced that it will shutter its food delivery service, Jumia Food, by the end of this December. The company�s CEO, Francis Dufay cited a clear focus on the company�s core physical goods business and Jumia Pay platform as the reason for the exit. Despite Jumia Food accounting for 11% of the company�s Gross Merchandise Value, its persistent struggle for profitability proved the tipping point. �The more we concentrate on our physical goods business, the more we recognise the substantial opportunities for Jumia to flourish…