The Federal Government on Tuesday in Abuja inaugurated a task force to bring the under-performing Nigeria TV and radio advertising market to higher productivity. The Minister of Information and Culture, Alhaji Lai Mohammed, who inaugurated the 15-member Audience Measurement Implementation Task Force, said it could result in additional $400 million revenue or more in the industry in the next three years. He reiterated that the absence of a scientific audience measurement system had resulted in under-development in the broadcast and advertising industries and stunted their growth. “Nigeria’s broadcast advertising market…
Read MoreFG inaugurates task force to revamp TV, Radio advertising market
